MSCHF Mag is a format-breaking, quasi-speculative hackercore and culture-jamming-lite publication with both print and web components, that aims to instruct and inspire a digitally-saturated generation to find joy in breaking restrictive systems.

MSCHF Mag has been sold in Barnes & Noble, purchased by travelers pre-flight from Hudson News, and stocked by specialty art publication shops. MSCHF piggybacks on the innocuous (obsolete = unthreatening) format of the print magazine to infiltrate public spaces.