MSCHF Mag 360 archives contents from the first six volumes of MSCHF Mag, originally published from 2020 - 2022.

MSCHF Mag is a format-breaking, quasi-speculative hackercore and culture-jamming-lite publication with both print and web components, that aims to instruct and inspire a digitally-saturated generation to find joy in breaking restrictive systems.

MSCHF Mag has been sold in Barnes & Noble, purchased by travelers pre-flight from Hudson News, and stocked by specialty art publication shops. MSCHF piggybacks on the innocuous (obsolete = unthreatening) format of the print magazine to infiltrate public spaces.

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AC.2

Slip on this
$115

Big Red Boot

Big. Red. Boots.
$350

Gobstomper Graylag Goose

HONK HONK! I'M A GOOSE!
$195

Gobstomper Sour Edition

Ooowee! That’s sour!
$195
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MSCHF is an art collective that engages art, fashion, tech, and capitalism. The collective subverts mass/popular culture and corporate operations as tools for critique and intervention. MSCHF, as a practice and as an entity, manifests the ambition for creative work / a creative entity to wield real tangible power (in culture; On the world stage; As measured against the cultural power held by world-straddling companies, celebrities, and media entities).

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